07 Feb 2020

Additional​ Marketing Trends to look out for in 2020

This year, the key will be for brands to find a balance between private and public. In 2019, Mark Zuckerburg announced that his vision is to unify Messenger, Instagram, and WhatsApp as consumers demand more intimate social experiences. Though the future looks private, the public feed will not be left behind. The rise of Tik Tok and the continued growth of Twitter shows that the public’s consumption of content is still the core use for social media. Brands will have to drive ‘reach’ using public feed while using private channels to engage consumers one-on-one and build deeper relationships

Petal Theory is in the business of solving brand problems through social media platforms, to leverage awareness, engagement and achieve more reach; through unique relationships tailored to client’s requirements, not forgetting to keep abreast of marketing and business trends.
by Thabo Thari
Social Media Manager


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