About us


More than an ad agency, ‘Petal-Theory’ is a strategic communication framework that enables us to help businesses like yours attract new customers, retain them, and expand their market share. We are driven by a passion for developing unconventional consumer strategies and creative architecture that push boundaries and help bridge the gap between consumers and brands. From consumer research, analysis and approach, to timeless creative strategies and exceptional creative development, we have the know-how to propel any brand to its next level.

Watch our introductory ad.


Our petal-theory framework is pinched on a single analogy; how a flower attracts bees for pollination. We’ve observed the nature of the flower and how it instinctively understands that in order to reproduce itself and survive it needs to spread its pollen around. By exuding vibrant and colourful petals, the flower is able to draw bees to its pollen, and the bees, in turn, spread the pollen around.

We believe a brand can emulate a similar process when attracting consumers to its product or service offering. We view every business, every institution, every organization as a flower that relies on petals of communications in order to attract new customers and expand its market reach. These petals ought to be vibrant, creative, and convincing. And our job is to help you bloom and communicate effectively and strategically through the right method.


  • Consumer and research-based
  • Strategically creative in our approach to marketing
  • Vast-experienced team


From our actual clients, here are a few reasons why Petaltheory® is a great communications company that can help your brand achieve great results.

This is great and quality work , I’m really impressed. Thank you!

We’ve partnered with Petaltheory on so many projects, for years. They do great work, and always link everything to strategy.

The Petal Theory is a compelling framework. A lot of comms frameworks are not as intriguing as this one.

  • bokamoso
  • kaitoma
  • cartrack
  • nics
  • JoeBananas
  • RHB
  • sasco
  • ALI
  • Cosas