Digital was never meant to disrupt.
Putting a popular vernac phrase on your advertising campaign does not deem it effective in attracting black Africans.
A lot of people are convinced that ideas are everything. They believe that once you have a great idea, you’ve hit the jackpot, and you should guard that idea with your life in case some opportunist comes and steals it. However, the reality is that ideas are nothing, until they’re tangible and have become innovations that add […]