Digital was never meant to disrupt.
26
Feb
2017
Category: Blog
26
Feb
2016
Here’s why black consumers demand more than vernac.
Putting a popular vernac phrase on your advertising campaign does not deem it effective in attracting black Africans.
08
Nov
2015
Don’t guard your ideas. Grow them.
A lot of people are convinced that ideas are everything. They believe that once you have a great idea, you’ve hit the jackpot, and you should guard that idea with your life in case some opportunist comes and steals it. However, the reality is that ideas are nothing, until they’re tangible and have become innovations that add […]