Digital was never meant to disrupt.
Putting a popular vernac phrase on your advertising campaign does not deem it effective in attracting black Africans.
Birth, growth, reproduction, and death. In the same way as humans go through life stages, startups go through phases that entrepreneurs should be aware of in order to effectively guide their projects. Max Marmer, founder of Startup Genome, presents six. It seems essential to know how to face each of them so the startup survives: […]
With the volume of competition that businesses face in most industries, it’s never been more important to stand out and develop a unique identity and value proposition through strategic branding. While it’s obviously important to offer a quality product or service, effective branding is often at the heart of the companies that thrive. According to […]
Who can forget the GIFs of the ‘90s, or the more up-to-date focus on flat design? Recently, we’ve seen a surge in popularity of responsive web design, as more and more sites join the drive to become ‘mobile ready’ which is now even more important in the wake of Google’s Mobile Friendly update. Let’s examine […]