Convergent thinking is a term used to describe the mental process of narrowing down a wide range of ideas or possibilities to find a single solution or answer. This type of thinking is often contrasted with divergent thinking, which involves generating many different ideas or solutions to a problem. While both convergent and divergent thinking […]
Digital was never meant to disrupt.
Putting a popular vernac phrase on your advertising campaign does not deem it effective in attracting black Africans.
A lot of people are convinced that ideas are everything. They believe that once you have a great idea, you’ve hit the jackpot, and you should guard that idea with your life in case some opportunist comes and steals it. However, the reality is that ideas are nothing, until they’re tangible and have become innovations that add […]