Category: Business

  While the concept itself has been around forever, there still seems to be some misconceptions about what content marketing actually is and whether or not it is as effective as it’s been made out to be So what is content marketing? The simplest way to describe content marketing is that it is the educational [...]

This year, the key will be for brands to find a balance between private and public. In 2019, Mark Zuckerburg announced that his vision is to unify Messenger, Instagram, and WhatsApp as consumers demand more intimate social experiences. Though the future looks private, the public feed will not be left behind. The rise of Tik […]

Thebeginning of the New Year is often a time for companies to reflect on theprevious year and evaluate what worked and what did not; as well as, assesswhich areas need to be  improved . It is vital that these are considered whendeveloping a company strategy for the new year. It is essential  to have the worldview [...]