While the concept itself has been around forever, there still seems to be some misconceptions about what content marketing actually is and whether or not it is as effective as it’s been made out to be So what is content marketing? The simplest way to describe content marketing is that it is the educational or […]
This year, the key will be for brands to find a balance between private and public. In 2019, Mark Zuckerburg announced that his vision is to unify Messenger, Instagram, and WhatsApp as consumers demand more intimate social experiences. Though the future looks private, the public feed will not be left behind. The rise of Tik […]
The beginning of the New Year is often a time for companies to reflect on the previous year and evaluate what worked and what did not; as well as, assess which areas need to be improved . It is vital that these are considered when developing a company strategy for the new year. It is […]