A few years ago, the Africa Leadership Initiative had a relook at their communication approach, and needed advice on how they can best create engagement and participation amongst their own Fellows and stakeholders.
We eagerly took the challenge and set out on a journey of revamping their entire massaging construct. As always, the first thing we did was to develop a creative positioning strategy for the brand, followed by a re-design and a re-development of their brand. The results were super. This is how we did it.