SASCO is the biggest student movement in Africa. It organizes students in institutions of higher learning who are striving for the transformation of higher learning in order to achieve a non-sexist, non-racial, and unbiased democratic education system.
As competition arose from the EFF and DASO, SASCO found itself needing to transform the way it communicates, inspires and connects with its stakeholders.
From their online presence to their digital media campaigns, SASCO decided to step up to the plate and begin to produce communication materials that are dynamic and engaging. They commissioned Petaltheory® to help them revive their communication stance from their logo (which had no vector-based version of the original) right up to their website (which had not been updated in three years_.
We went even beyond and developed a mobile application for the student movement. Entering the Fourth Industrial Revolution, the brand needed to regain its influence over every sphere of youth culture.